CNW Alliance needed a website that reflected its community and welcomed visitors in English and Spanish.
The work.
Steelo refined the visual identity, preserved its meaningful symbols, and rebuilt the website in both languages.
02Languages
IDIdentity
WEBWebsite
02Before · After
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BEFOREAFTER
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03Logo Story
From soft mark to working identity.
The logo shift was not a cosmetic swap. It translated CNW Alliance from a soft illustration-led mark into a clearer symbol system that can hold up across a bilingual website, referral forms, and small digital placements.
Old logoNew logo
Original mark
The starting point
The original logo’s watercolor scene and wordmark provided a reference for the refined identity.
Rebuilt symbol
Meaningful symbols, refined
The new mark preserves the koi and sun in an emblem for the bilingual website.
System use
Same care, clearer day-to-day use
The refined identity connects the website, language controls, and inquiry path.
04What Shipped
Deliverables.
Refined identity, bilingual website, and digital inquiry path.
Across the business.
IdentityEnglish + SpanishWeb
OUTOutcome
Before
An organization ready to bring its identity and website together in two languages.
Build
A refined identity, bilingual website, and digital inquiry path.
After
Visitors have a clearer view of the organization and a more direct path to make an inquiry.
