A familiar service
The original mark provided the starting point for the new identity.
Lucy Maid Cleaning Services
A consistent identity and website for a local cleaning business.
IDWebConnectCortex
- Year
- 2026
- Engagement
- Identity + website
- Pillars
- 04 / 06
- Status
- Live
01The Brief
The need.
Lucy Maid needed its public presence to reflect the care behind the service.
The work.
Steelo created a new logo, rebuilt the website, and brought its customer-facing materials into one visual system.
IDLogo system
WEBWebsite
DESIGNBranded materials
02Before · After
Drag to compare.
BEFOREAFTER
click or drag the handle to compare
03Logo Story
One recognizable identity.
The new logo connects the website and customer-facing materials.
A distinctive droplet
The new mark brings together a droplet, letterform, leaf, and shine.
Across the business
Horizontal, stacked, and symbol-only versions support the website and branded materials.
04Website + materials
Website and branded materials.
The website adapts across desktop, tablet, and mobile. The digital contact card carries the same identity into another customer-facing format.
05What Shipped
Deliverables.
- Logo system
- Website
- Branded materials
Across the business.
Logo system, website, and branded materials.
IdentityWebBrand applications
OUTOutcome
Before
A local cleaning business ready for a consistent public presence.
Build
A new logo system, website, and branded materials.
After
Customers have a clearer view of the services and a consistent way to recognize the business.
NEXTMore Work