JM Advancement needed its public presence to feel connected.
The work.
Steelo unified the identity, rebuilt the website around the company’s services, and extended the system into its communications.
IDIdentity
WEBWebsite
CONTENTCommunications
02Before · After
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BEFOREAFTER
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03Logo Story
One identity across the business.
The identity brings the website and communications into a consistent visual system.
Old logoNew logo
Starting point
Existing identity
The previous materials provided a reference for the new direction.
Website
A connected presence
The website carries the same identity as the company’s communications.
Applications
A consistent system
The mark, palette, and typography work together across digital and printed materials.
04What Shipped
Deliverables.
Identity system, website, and communication assets.
Across the business.
IdentityWebCommunications
05Public presence
A connected public presence.
The identity continues through the website and communications.
Identity · Brand
A unified mark, palette, and type system.
Website · Web
A rebuilt website with a clear contact path.
Communications · Content
Consistent social and marketing materials.
06Live Today
DesktopTabletMobile
OUTOutcome
Before
A consultancy ready to bring its website and communications together.
Build
A unified identity, rebuilt website, and communication assets.
After
The business presents itself consistently and gives prospective clients a clearer path to make contact.
PROOFOperator Quote
When I worked with Steelo Digital, their technical mastery with websites, social media, graphics, and marketing collateral was very impressive. They combined these technical skills with the soft skills of building an authentic voice and message for my business.
John McVay · Founder, JM Advancement5★ verified Google review
