Before
All United’s public marketing, crew materials, and hiring paperwork needed a recognizable visual identity.
All United Building Maintenance
One visual identity for All United’s marketing, crew materials, and hiring.
IDDesignConnectWeb
- Year
- 2026
- Engagement
- Identity, content + web
- Pillars
- 04 / 06
- Status
- Live
01The Brief
The need.
All United needed a consistent way to present its commercial cleaning services and explain its standards to customers and crews.
The work.
Steelo developed a logo system and carried it into social graphics, bilingual cleaning guides, and the web application job seekers use to join the team.
02Identity
A mark that works at different sizes.
The full lockup puts the company name front and center. The building icon gives All United a compact mark for smaller placements, with light and dark versions for print and digital materials.
03Social + Print
The color-coded cleaning campaign.
The social campaign introduces the four cleaning zones and shows how crews use the system.
The crew flyer, before and after.
The original flyer pairs cloth photos with a color-by-color reference. The updated guides keep the four zones and use illustrated stations and clearer headings. Both designs are shown in English and Spanish.
Four colors, four cleaning zones.
The campaign explains why keeping cloths in their assigned zones helps prevent cross-contamination. Each color gets its own post so readers can see where that cloth belongs.
04Hiring · Before and After
Drag to compare.
BEFOREAFTER
click or drag the handle to compare
Before and after.
Page 1 of the earlier bilingual application alongside the live fillable document and the layout for phones.
05Mobile Layout
One application, two ways to fill it out.
The 3-page application is available in English and Spanish. In the original document view, applicants type into highlighted fields. The mobile layout gives them larger fields without changing the PDF their answers and signature appear on.
06What Shipped
Deliverables.
Logo variations, a branded social series, English and Spanish crew guides, and an online employment application with a mobile layout and signed PDF delivery.
Across the business.
IdentitySocialPrintEnglish + SpanishWeb
OUTOutcome
Build
Steelo applied the All United identity to a social series, printed guides, and a fillable web application.
After
Customers can see how All United works, crews have a bilingual reference, and applicants can apply from their phones.
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